How to Upload 3d Object to Facebook
Facebook is going 3D. The social media giant is in the process of rolling out support for the glTF ii.0 file format for 3D Facebook posts, which means you lot'll soon be seeing more than 3D content in your News Feed.
The change means 3D artists and creators will be able to share richer, college-quality 3D content. For users, it means more detailed interactive posts that permit you curlicue around in a 360 view of an object and tapping or clicking to explore every angle of the graphic.
Facebook announced 3D compatibility for the news feed last October, but this month's update adds support for the industry-standard file format.
According to Facebook's creative managing director for social VR, Sea Quigley, going 3D is a natural progression for the social network, which has moved from text, to photos, to videos, to 360 videos and immersive media. It's also laying a foundation for taking the next steps required to move into the 3D worlds of VR and AR.
While this announcement is exciting news for 3D artists, it also signals a shift toward a more immersive online shopping experience for eCommerce.
Imagine beingness able to elevate-and-drop 3D renderings of your products to Facebook and so consumers tin come across them from every bending before making an online purchase? Well, with this new file format, that's just one new marketing possibility.
What exactly are 3D Facebook posts?
The glTF 2.0 file format allows for 3D objects with textures, lighting and realistic rendering techniques. Basically, objects that are anything and everything from crude to shiny, metallic to soft, and beautifully detailed. Unlit workflows are also supported by 3D posts, allowing brands to publish photogrammetry and heavily stylized art.
New Graph API endpoints with 3D post support let developers build 3D sharing into any app, then users can share interactive objects or scenes straight to Facebook from their blueprint programs. Using the new Open Graph tag, developers can as well share 3D content from their website to their Facebook account or page.
Sharing 3D content to Facebook is easy – users with 3D authoring software can directly elevate and driblet their 3D files to Facebook to create a 3D posts.
Facebook showed off examples of 3D posts in its declaration:
SQUAAAARK! New 3D models on Facebook, y'all say? Yes please! đ Have a play by dragging the below around with your finger or mouse.
Posted by LEGO on Tuesday, February 20, 2018
Get a closer look at Blueish — in 3D. Add her to your photo or video with #JurassicWorld effect on your Facebook camera here: http://unvrs.al/JWFBCam
Posted past Jurassic Earth on Tuesday, February 20, 2018
Touch/pinch Magic Archer'south 3D model to see this Legendary Card up close! Can y'all observe the subconscious message…?
Posted past Clash Royale on Tuesday, Feb twenty, 2018
Facebook product manager Aykud Gönen said richer 3D posts opened the door for a "future where people can bring interesting objects and experiences with them across AR, VR, mobile and web." This includes everything from game and motion-picture show characters to architectural models or museum artifacts, and even fully interactive scenes.
Why is Facebook supporting 3D posts?
This move is Facebook'due south latest try to better marshal its VR efforts, uniting Facebook Spaces (a VR app that lets yous "hang out" with friends in an interactive virtual environs) with its social platform.
But not just that. The company spent $ii billion in 2014 acquiring Oculus, the maker of Rift, a headset designed to immerse you in 3D games and other VR.
At the time, CEO and founder Mark Zuckerberg said the technology opened up the possibility of completely new kinds of experiences, and non just around gaming.
"Afterward games, we're going to make Oculus a platform for many other experiences. Imagine enjoying a court-side seat at a game, studying in a classroom of students and teachers all over the globe or consulting with a doctor face-to-face – only past putting on goggles in your home," Zuckerberg said.
Terminal year at Oculus' Connect conference, Zuckerberg announced an aggressive – not to mention aggressive – goal for his visitor's VR growth: 1 billion users.
Shortly subsequently, the number of listed task openings at Oculus about tripled.
Facebook has also partnered with the University of Washington's Reality Lab. Based in Seattle, the home of Oculus Research, the $6 million venture is one of the world's get-go academic centers dedicated to virtual and augmented reality. The move is a clear indication that Oculus – and Facebook – plans to take advantage of the lab as an incubator for future AR/VR research talent.
But back to 3D Facebook posts. While we know the cease goal is immersive virtual reality experiences, Facebook production managing director Aykud Gönen, who appear the new 3D file format support, to get there, the social giant would be working on supporting even higher quality 3D models, enabling interactive animations and bringing 3D content into the real world using AR.
What do 3D posts mean for marketers?
Online shopping can be disappointing. Sure, information technology's convenient beingness able to buy anything you want with a click, simply often the results don't match your expectations, particularly when a product paradigm is combined with just a few short sentences. Just last calendar week, I bought a dress online that didn't fit. I'm sending it back.
The potential for 3D eCommerce is massive. Everything from interactive 3D posts, such as what Facebook is providing, to augmented and virtual reality using article of clothing computers are merely more potential channels for reaching consumers.
With 3D Facebook posts, retailers and marketers can provide a shopping feel that is somewhat closer to the physical in-store shopping experience – VR will be even closer.
3D posts will no incertitude serve as a convenient manner for Oculus developers to show off the cool things they're making, allowing people who don't have a headset to preview VR creations. Just for marketers, this new mail service type opens upwards a world of possibilities.
As in the Lego example above, brands can now show off their products from every angle. Consumers tin click and rotate. For now, at least until 3D Facebook posts become the norm, they will grab the attention of users who typically gyre by regular 2D ads in their news feed without a 2nd idea.
For example, article of furniture store Wayfair shared a virtual entryway wait, allowing people to bank check out their article of furniture items context before "shopping the expect" on their online shop. Users can click to rotate the article of furniture and see how the individual items sit together, and how they could potentially await in their own home.
Now, you tin can view your favorite furniture up-shut and hands interact with Wayfair items before you buy! How? We're…
Posted by Wayfair on Tuesday, February 20, 2018
In another exciting example that shows off how clothing retailers could have advantage of 3D posts, Sony shared this interactive graphic of a purse scanned with a Sony phone.
We're excited to announce that yous can now share your 3D Creator scans direct to Facebook! http://bit.ly/FB-Xperia-XZ1-3DCreator
Posted by Sony Mobile on Tuesday, February 20, 2018
With 3D eCommerce, retailers aren't limited past real-world constraints, including the costs of running a bricks-and-mortar store.
As more and more consumers shop online rather than in physical stores and opt for a more than authentic and enhanced digital shopping experience, retailers will have to alter how they marketplace and sell their products. While many businesses accept embraced Facebook video and use advertising campaigns to boost their posts, 3D posts offer a richer user experience.
Awareness of 3D in eCommerce is still growing since it's a relatively new concept, but brands thinking about how it will impact their business concern is slower than it probably should be given the potential impact it volition take. Businesses that neglect to cover 3D now that Facebook is supporting it will be left behind once their competitors move to using information technology.
Information technology must be said, however, that creating a 3D mail service isn't going to be like shooting fish in a barrel for everyone, and certainly non something every business organisation will want to do for every single post. The fact is, for most people, concepts like AR and VR are still futuristic ideas that are not office of their current reality and it will take time to get accustomed to 3D Facebook posts.
How to create 3D Facebook posts
Quigley says the hope is to proceed the upload flow pretty simple and streamlined when sharing 3D Facebook posts and so information technology doesn't require high-tech skills. He calls glTF 2.0 "the JPEG of 3D," adding the file format has support from Google and Microsoft.
To get started posting 3D objects to Facebook, you can either directly uploading a 3D file from your desktop, share a link from a website that supports 3D sharing to Facebook, or apply an app that supports Facebook'south new API.
If yous have a 3D model that's not a gITF 2.0, Facebook has open-sourced converters on GitHub so yous tin convert them to Facebook's preferred file blazon.
If you have an Xperia XZ1 phone, you can easily share 3D memories yous capture via Sony's 3D Creator app. 3D modeling software Modo has also added the ability to generate Facebook-ready files, with support coming to more than 3D programs soon.
For those who are creating 3D models in VR, you tin share a 3D model to Facebook directly from the Oculus Medium web gallery and shortly from Google's Poly.
Facebook has too recently launched animation tools for its Quill creativity software to bring scenes and objects to life. It'south entirely likely that these creations will also feature in News Feeds i day, alongside animations from other programs.
It's not just Facebook that is aggressively pursuing 3D and other technologies. Google and Microsoft, along with startups like Sketchfab are racing to turn the web 3D. Depth-sensing phone cameras and VR software like Sony's Xperia, Quill, Blocks and Tilt Brush are making it possible and easier for anyone to create 3D content.
In one case upon a time, designing 3D objects was left to enthusiasts who embraced 3D printers, and experts working in video games or movies. Now it'south increasingly attainable and possible for anyone.
Conclusion
While Facebook isn't helping creators build 3D objects, it'south making information technology easier to import and share these objects. It'south also opening upwards its platforms for greater sharing of 3D graphics, and potentially AR and VR in future, as it works toward uniting its social and VR offerings.
Apparently, Facebook has a vested interest in pushing as much AR and VR-friendly material to its platform as possible. Encouraging more than people to share 3D posts will brand it more "normal" to see this kind of technology in your News Feed. The more you run into 3D, and eventually more AR and VR, in your News Feed, the more than like it is that you might want to purchase an Oculus Rift for a fully immersive VR experience.
Moving frontward, Quigley says Facebook is trying to brand 3D a native part of the Facebook ecosystem, and "stage three is getting these 3D into AR."
Facebook'due south plan, for at present at to the lowest degree, is to get more 3D objects into news feeds, encourage creators to share more 3D graphics and create immersive experiences, with Facebook at the eye of this virtual – and not-so-virtual – reality.
But whether 3D Facebook posts proceeds popularity and is actually meaningful will depend on whether creators and brands leverage it to create unique and useful experiences for consumers.
Source: https://revive.social/3d-facebook-posts/
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